Content.
Warms a cold click before the pitch.
- Advertorials, listicles, review pages
- Written to the ad’s angle and market stage
- Matched to the user’s stage of awareness
- Used or skipped per click, by what converts
Make every ad click worth more.
Matter automatically builds & optimizes entire funnels; so the same ad spend makes higher CVR, AOV & EPC
Four decisions
Four post-click decisions. One platform. One link.
Most ecommerce stacks treat these as separate problems — each handled by a different tool, or worse, never tested at all. Matter runs them as one connected system, optimizing all four against the same goal.
Landing page.
Built for the ad that sent the click.
- Matches the ad’s angle, hook, and offer
- Shows sections for what the user needs to see to buy
- No more generic product pages or catch-all landers
Offer.
Structure, pricing, and bundling as one decision.
- Single units, multi-buy ladders, anchor-decoy-target, good-better-best
- Discount depth, MSRP framing, BNPL, free shipping all on the table
- Tuned to your product economics, with margin floors enforced
Post-purchase upsell.
The order is the start, not the end.
- Optimized to the offer just purchased
- Constantly experimented on
- Maximizes AOV and contribution margin
Without using Matter
This month you’ll test dozens or even hundreds of creatives, but you’ll only ship a page or two.
You’re shipping lots of ads
100+ad creatives tested
New hooks daily. Budgets moved hourly.
But barely any pages or offers
- 3landing pagesunchanged for 184 days
- 2offerssite-wide discounts don’t count
- 1upsellnever touched
You’ve already paid for the user; how does your business change if you convert even just 50% more of them?
Performance marketing teams have rebuilt media buying around creative volume and constant iteration. Then the user hits a page that gets one experiment every couple of weeks, and offers that rarely or barely change.
Every creative test is met by a page that wasn’t made for it. The winning ad dies on a generic product page with no continuity. Conversion stays flat, CAC drifts up a little every quarter… and the media buyer takes the blame.
What if it isn’t your creative? It’s the funnel meeting the expectation of that user, the offers and that underperforming upsell. Even with AI you can’t make hundreds of pages and test dozens of offers.
The loop
How Matter compounds margin, not just conversion.
Matter runs as a closed loop on every paid impression. Five steps, executed continuously:
- 1
Reads your ads.
Every Meta creative is analyzed for angle, hook, offer, and audience signal — the things actually driving the click. Matter knows what each ad is selling before any traffic arrives.
- 2
Generates matched experiences.
Landing page, offer, and upsell are built (or adapted) to carry each ad’s specific message all the way through to checkout — and beyond. No more sending paid traffic to a generic catch-all.
- 3
Routes live traffic intelligently.
A multi-armed bandit reallocates impressions in real time toward what’s converting. No waiting thirty days for an A/B test to call statistical significance.
- 4
Optimizes post-purchase.
Upsell content and offers adapt to what each customer just bought, the angle that brought them in, and the margin available on the next add-on.
- 5
Compounds learning.
Every served impression sharpens Matter’s model of your audience, your category, and what works after the click. Month two outperforms month one. Month six outperforms month two.
Contribution margin
Conversion rate is the wrong metric.
Most CRO tools optimize for the percentage of visitors who buy. The problem: a discounted, undifferentiated, fee-heavy offer can win a conversion test while quietly destroying margin.
Matter ingests your COGS, shipping, pick-and-pack, processing fees, platform fees, and refund rates. Every experiment runs with margin floors and contribution targets baked into the optimization itself. When Matter promotes a variant, it means contribution per click is up — not just clicks-to-checkout.
Your CFO will notice.
Pricing model
You only pay when Matter makes you money.
Matter charges a percentage of revenue at checkout — starting at 5%, tiering down as you scale. No platform fees. No per-seat pricing. No quarterly contracts that bill whether the system is working or not.
One platform replaces your landing page tool, your offer and bundle apps, your upsell flow, and your A/B testing platform. And it only gets paid if your conversion rate, your AOV, or your contribution margin moves.
See pricing tiers →SoonOutcomes
What changes when Matter runs your post-click.
377% EPC lift at FluffCo.
The same Meta spend brought in nearly four times the revenue per click after Matter took over the post-click experience.
Continuous variant testing replacing quarterly redesigns.
Matter ships dozens of post-click experiences per month per merchant. The old cycle of “redesign once, run for six months, redesign again” is over.
Compound learning that improves month over month.
Every served impression updates Matter’s model. Performance in month two beats month one. Month six beats month two.
Offer testing
Test an offer by putting it in an ad.
Write the offer into the creative and launch. Matter reads it out of the ad, carries it onto the destination page, and builds a complementary offer ladder and buy box around it: the anchor, the target, the quantity breaks, framed the way the ad pitched them.
No page build. No bundle app to configure. No ticket to the dev team. The ad is the brief, and the post-click experience is ready before the first click lands.
Customer story
Featured customer story
Coming soon — the full story of how FluffCo used Matter to make the same ad spend worth 377% more per click.
Category
What Matter is not.
Matter looks adjacent to four kinds of tools. It isn’t any of them; but it replaces all of them.
Not a landing page builder.
Tools like Unbounce and Instapage give you a canvas to design a page. Matter generates and adapts the page — and the offer, and the upsell — based on the ad that drove the click.
Page buildersReplaced by Matter
Not an AI copywriter.
Tools like Copy.ai and Jasper write copy on demand. Matter writes copy too, but as one decision in a closed loop with traffic routing, performance measurement, and offer optimization.
AI copy toolsReplaced by Matter
Not an A/B testing platform.
Tools like VWO and Optimizely run controlled tests on your existing pages. Matter runs continuous adaptive experiments on pages, offers, and upsells it generates itself — no waiting for significance, no manual variant setup.
Testing platformsReplaced by Matter
Not a CRO agency.
Agencies sell hours of human attention. Matter sells a system that improves on its own as it sees more traffic.
AgenciesReplaced by Matter
AI has enabled us to create a new category; 15 years of experience in Performance Marketing made us experts at it.
See what Matter would do with your traffic.
Connect your store and your ad account. We’ll show you the post-click experiences Matter would generate for your top three campaigns, the offers it would test, and the contribution lift you should expect.